Cooperation Caimi Brevetti - IED



Caimi Brevetti and IED (European Institute of Design): Course of Videodesign
5 videos for Snowsound sound-absorbing panels: a company's bet on the creative potential of students.

The three-year IED Videodesign course is aimed to train young professionals capable of using all the video languages.
The Art Direction course, held by Gaetano Vaudo, provides students of the last year with the basics of advertising communication.
The cooperation with Caimi Brevetti and one of its leading products, Snowsound, created an opportunity, so that the exercises carried out at the end of the course could be not just exercises of style but could also address the needs of a real customer.

Throughout the academic year, after an informative meeting with the company's executives, the students have developed stories that tell the sound-absorbing panels Snowsound in an effective and original way.

The 5 videos made deal differently with the new languages of promotional communication and each of them can be used in different areas: exhibitions, socials, congresses, company website, viral and traditional advertising.
They are also the final exam of the students, who before completing the post-production of the videos, were confronted with the judgment and communication’s expectations of the company.

Piergiorgio Gay
Coordinator of the Videodesign course

"ENJOY THE QUIET"

"HEAR WELL, LIVE BETTER"

"SILENCE IS PEACE, LET IT IN"

"LEAVE THE SILENCE INSIDE"

"THE MERMAIDS' SINGING"